About Us
Rooted in tradition, designed for the future—SADŌ is the modern matcha brand built on purity, purpose, and ritual. We craft elevated experiences for minds that move with intention.
Our Origin
We created SADŌ because coffee stopped working.
The crash. The chaos. The dependency.
We found a better way — matcha.
One that’s slower, sharper, and cleaner.
Then we went deeper. Into the farms. Into the process. Into the ceremony.
And now we bring it to you.
茶道 — The Way of Tea
“SADŌ” (茶道) is the traditional Japanese practice of tea as meditation.
Not fast. Not casual. Not careless.
At SADŌ, we honor that origin. But we make it modern.
Less performance. More presence.
